Agmark Keshar

Saffron is popular as a natural colour, flavour, cosmetic, food and herbal medicine. Saffron imparts milk and food yellowish red (known as saffron red) tinge. Saffron is popular to enhance appearance, flavour, and taste of food. A paste made from saffron, on the face and the exposed parts of the body is applied to give skin a golden tint. This was thought to be so desirable that pregnant women even drank saffron infused in milk in the hope that their unborn infants would acquire golden complexion. Saffron being very expensive, is prone to adulteration, Government of India has set AGMARK standards as Government’s assurance for quality and purity of saffron.